So, if all Brave users get paid to watch ads, where are the funds coming from? Well, when an advertiser pays for an advertising campaign on the Brave browser, a considerable proportion of the money they spend goes towards paying for user views. Opportunities for Advertisers and Publishers Many cryptocurrencies offer high levels of privacy for token holders, and Brave doesn't track and analyze data in the same way that a regular advertising network would. And, because BAT is an ERC-20 token, it is available on a range of different cryptocurrency exchanges.īrave chose to pay users via BAT for one main reason: privacy.

For example, an individual can tip a creator that they like in the form of BAT, which the creator can then sell for cash on an exchange or trade for another crypto. On top of this, users can give some of their BAT to content creators within the Brave ecosystem. Of course, users aren't paid in huge amounts of BAT but can build up a healthy holding over time if they choose to continue viewing ads while using the Brave browser. This incentivizes the user, while also benefiting the advertiser, as well as the publisher they pay to display their marketing content. Brave's advertising system, Brave Rewards, works by offering users to be paid in BAT whenever they view advertising content.

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